Hey, I’m Alex!
I’m a husband to my wife Matti and a dad to my son Milo and my dogs, Leo and Rosie. Beyond that, I’m an online personal trainer and nutritionist. I’m also a massive nerd and I’m not sure what contributes to that title more - my love of reading research or my World of Warcraft subscription.
If you’re the skimming type, I asked my social media audience to send me what one word comes to mind when they think of me. Below is a word cloud of their responses; I’m proud of this.
A bit of my backstory:
My parents are small business owners and I worked at the family business every summer growing up - from watering flowers as a child to working the production line as a young teenager and eventually helping out in accounting, marketing, and sales. Eventually, I decided I wanted to write my own story.
In 2017 I graduated college while working as a group fitness instructor and in 2018 I became a medical device salesperson for a multi-billion dollar company; but I wasn’t fulfilled. So after some time, I decided to go all-in on fitness and nutrition. I spent every waking hour devouring any information I could get my hands on and developing systems to help those around me.
Since 2020, I've been able to work with over 2,500 people across about a dozen countries. I’ve worked with athletes, coaches, and people just like you.
If you’re looking to not only improve your health and fitness, but also manage stress, develop habits, and create a lifestyle that makes you happy - I want to work with you.
Got a question for me?
Ask anything, really.