Build the body
and habits that actually last.
Personalized coaching for fat loss, muscle growth, and the mindset shifts that make it stick - built entirely around your life.
THE PROBLEM
You already know what to do.
So why isn't it working?
You’ve done it before - and gained it back.
Programs with a finish line always end the same way. What you need is a lifestyle, not another 12-week challenge that falls apart when life gets busy.
You’re consistent - until you’re not.
One hard week turns into a month off. Without someone adjusting the plan with you, life wins every time. That's not a willpower problem. It's a structure problem.
You’re not sure what you’re doing is working.
Guessing costs months. You deserve to know exactly what to do, why it works, and how to adjust when things change - with someone in your corner who pays attention.
“Same reason clients hire me - accountability. It’s too easy to fall off the tracks when no one else is accountable.”
WHAT YOU GET
Not a template.
A plan built entirely around you.
Every client starts somewhere different. The program reflects that - your goals, your schedule, your history, your preferences.
1.) Custom nutrition targets
Set for your specific goals - whether that’s fat loss, muscle growth, or both. Adjusted as you progress.
2.) Weekly check-ins + direct messaging
Personal feedback from me every week, plus 24/7 access through the app. You’re never guessing alone.
3.) Monthly 1:1 strategy calls
Deep troubleshooting, goal recalibration, and the kind of conversation a check-in form can't have.
4.) Full workout program library
Home and gym options, refreshed every 6 weeks. Training + Nutrition clients get a fully custom program on top.
5.) Habit & mindset coaching
The physical changes follow the behavioral ones. We work on both - because lasting results require both.
6.) Free cooking guide included
How to Feed Yourself (and Maybe Others) - my beginner-friendly 139 page guide to eating well without overthinking it.
YOUR COACH
I help real people build real habits - not just finish programs.
I've spent over a decade working with people who aren't athletes, don't have perfect schedules, and have tried other things that didn't stick. My clients are parents, executives, people working 80-hour weeks, people who've lost the same 30 lbs three times. Real lives, real constraints.
I care as much about the behavioral and mindset work as I do about the program design - because a perfect plan that you can't sustain is just a countdown to starting over again.
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(Mac Nutrition University) Completed MNU's comprehensive nutrition coaching diploma - one of the most evidence-based nutrition education programs available, covering everything from nutrition science to practical client application.
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(N1 Education) Trained in biomechanics and evidence-based program design through N1 Education, applying a deep understanding of how the body moves to build programs that are both effective and sustainable.
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(Precision Nutrition) Certified through Precision Nutrition's Level 1 program, the world's largest nutrition coaching certification, grounded in behavior change psychology and real-world client coaching.
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Thousands of hours spent studying peer-reviewed research including through leading review publications such as MASS, Alan Aragon's Research Review, and Layne Norton's research reviews - staying current with the science so clients get strategies that actually work.
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Extensively trained in motivational interviewing - a proven, client-centered communication technique that helps people find their own motivation to change, rather than being told what to do.
The plan adjust to your life
When works blows up or the kids get sick, we adapt. You don’t get penalized for being human.
You’ll understand the why
Every recommendation comes with context. The goal is that eventually you don't need me - because you understand how this works.
Nothing is off-limits
Clients still eat burgers, pizza, and ice cream. The relationship with food changes, the restriction doesn’t.
I pay attention
Check-ins aren’t automated. Every response is from me, every week, with eyes on what’s actually happening in your life.
HOW IT WORKS
Three steps to getting started.
No complicated onboarding. Just a short application, a real conversation, and a plan built for you.
01
Fill out the application
Takes about five minutes. Tell me your goals, your schedule, and what's gotten in the way before. The more honest, the better the fit.
02
We have a free intro call
I'll identify the highest-impact changes for your specific situation. No pressure - I want you 100% confident I'm the right fit before you commit to anything.
03
I build your plan, we get to work
Nutrition targets, habit priorities, goal milestones, and your training program if applicable - all ready before your first check-in.
THE BIGGER PICTURE
This might not be your first attempt.
Let's make it your last.
Most programs fail for the same reason: they're designed for a version of your life that doesn't exist. The calm stretch. The perfect week. The one where nothing gets in the way. That week never comes - and so the program never really works.
Coaching with me is built around the life you actually have. Whether you want to lose fat, build muscle, change your relationship with food, or just stop starting over every few months - the plan adapts to fit your goals and your reality. When things get hard, we adjust instead of quit.
Clients have gone from gym-phobic to calling themselves gym people. From binging on weekends to enjoying food without guilt. From losing the same weight over and over to losing it once - and staying there for years. The work is real. So are the results.
Choose your plan.
Two options. Both built around you. Both with direct access to me - no templates, no algorithms.
OPTION 1
Nutrition Coaching
$200/mo
2-month minimum · paid monthly
✓ Custom macros + calorie targets
✓ Weekly personalized check-ins
✓ Monthly 1:1 strategy call
✓ 24/7 direct messaging access
✓ Full workout program library
✓ Habit + mindset coaching
✓ Free cooking guide included
OPTION 2
Training + Nutrition
$400/mo
2-month minimum · paid monthly
✓ Everything in Nutrition Coaching
✓ Fully custom workout program
✓ Video form reviews
Different goals, different starting points, different constraints. What they share: a sustainable lifestyle on the other side of it.
Real people. Real results.
Dan - 44
BUSINESS OWNER | DAD OF 2
"I don't feel like I've dieted and I don't feel like I've done anything crazy outside of consistency. The food has been the best part. My life is so much simpler."
221 → 196 lbs in 4 months
Eric - 51
NEW TO THE GYM | TRIED ALL THE DIET PROGRAMS
"Instead of treating it like a race with a finish line - I'm treating it like a lifestyle. For the first time ever, I'm really happy with what I see."
LDL: 103 → 61
~55 lbs lost
~10 lbs muscle gained
Jordon - 32
80-100 HOUR WORK WEEKS | DAD OF 2
I feel prepared. I feel like I can handle this. Made his biggest transformation during the most chaotic stretch of his life."
206 → 193 lbs in 12 weeks
3k → 10k steps/day
Monica - 42
GAVE UP BAKING | NEW TO THE GYM
"Thanks for shifting (stubborn) mindsets around food and fitness. Now baking with my kids is just fun again - and I started selling my baked goods."
Rebuilt food relationship
Started a baking business
READY WHEN YOU ARE
Ready to stop starting over?
The application takes five minutes. The intro call is free. You'll leave knowing exactly what needs to change - and whether I'm the right person to help you do it.